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Ashoka Rolls Manufacturers Pvt. Ltd. Were looking for a complete revamp of their existing identity and brochure, well for one thing only – to be able to stand out from their competition in an expo held in New Delhi. They wanted to cater to international clientele and their new look and logo gave the impression of just that. It turned out that they had run out of brochures before the exhibition finished, because too many potential clients had picked it off their stall and left them their business cards.